The Formula 1 Heineken Dutch Grand Prix 2023 is not only shifting its gears on the Zandvoort racetrack but also the digital arena. Attendees taking a pitstop at the renowned racing event on August 27 can claim free NFT rewards.
The NFTs, created in collaboration with GET Protocol, will virtually spotlight specific location points of Zandvoort. To celebrate the track’s 75th anniversary, 75 of these collectibles open extra enticing prizes. The Dutch Grand Prix confesses continuously looking for new ways to connect with fans — and what better ways?
A New Driving Force Behind F1 Fan Engagement
Upon acquiring a ticket, Grand Prix attendees automatically become permitted for a virtual slice of the circuit. However, the assets remain a mystery until one hour before the race kick starts. A notification regarding the launch of the assets will be pinged to all fans to keep them in the loop, providing the necessary information on collecting their winnings.
On top of that, to celebrate Zandvoort’s birthday, 75 randomly selected fans will receive extra exclusive Grand Prix NFT rewards. These lucky winners will win a physical counterpart of the race track and a ticket to the Historic Grand Prix 2024. Still, they may be none the wiser about their victories until September 18, 2023.
A digital wallet — automatically created for those claiming a collectible — will also open exclusive content, further underscoring the novelty and exclusivity of this enticing Web3 initiative.
The Grand Prix NFT rewards presents a new era of fandom for racing enthusiasts, showcasing the event’s commitment to staying on top of digital advancements and trends, and fostering deeper connections with its ardent followers.
As anticipation for the race rises, ticket buyers across the globe eagerly await their chance to retain a piece of the Circuit van Zandvoort and (hopefully) once-in-a-lifetime rewards.
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Image credit via: dutchgp.com
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