According to the official Twitter, the NFT Pudgy Penguins project has announced that the Hollywood agency WME has become its official agency.
Founded in 1898, WME is the longest-running talent agency. In 2009, William Morris Agency (WMA) merged with Endeavor to become a leading media and entertainment company with an unrivaled roster of artists and content creators. In 2014, WME acquired IMG, a global sports, events, media, and fashion leader, to form Endeavor.
Pudgy Penguins joins a growing list of big-name NFT projects that have sought Hollywood representation contracts as a way to expand their brands and audiences.
“We’re proud to announce that WME will be representing us as our official talent agency. Together, with WME’s relationships in film, TV, and gaming, we will focus on strategic partnerships that help Pudgy Penguins reach new audiences.”
Prior to that, other WME NFT-related clients include Mack Flavelle, co-founder of Dapper Labs, project Boss Beauties, NFT artist pseudonym FEWOCiOUS, and artist Claire Silver.
Pudgy Penguins is the 21st best-selling NFT project of all time, according to data from CryptoSlam. Since its launch in July 2021, it has generated a total of $250.2 million worth of sales on secondary markets.
At the end of March, the project soft-launched physical Pudgy Penguin figurines that come with a certificate of authenticity and proof of ownership recorded on Ethereum.
A new blockchain game studio called Bitblox has launched to build a suite of Web3 gambling games on the Hxro Network based on Solana, a distributed liquidity layer for betting and derivatives trading applications.
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