In an exciting collaboration, Hennessy’s Web3 platform, H3NSY, has unveiled a limited edition V.S.O.P bottle co-created by their exclusive Web3 community, Café 11, and minted on BlockBar. This marks the first time Hennessy has engaged its community as creative directors for a V.S.O.P bottle.
The journey began with Café 11 community members participating in votes and co-creation sessions to design the artwork for the limited edition bottle. World-renowned artist John P. Dessereau, known as Johnsville, joined forces with Café 11 to refine the concept. Hennessy’s packaging design agency then transformed the artwork into the bottle rendering, box design, and bottle NFT.
This collaborative effort demonstrates Hennessy’s commitment to engaging directly with its global audience, breaking traditional boundaries, and celebrating shared creativity.
“It’s truly exceptional to embark on this journey with our Café 11 community, crafting something extraordinary that resonates with the heart of Hennessy’s V.S.O.P, which represents the harmony and balance of blending the old with the new.”
Danielle Barich, Web3 Director at Hennessy
BlockBar has created a token-gated page for Café 11 holders to mint their proof of ownership NFT, which will reveal one of 50 unique bottle designs. Exclusive to Café 11 NFT holders, they will be able to redeem their physical bottles using their NFT after production, expected to be completed by summer 2024.
“BlockBar continues to push boundaries in technological innovation, both in terms of product development and ownership,” said BlockBar’s Jamie Ritchie. “We are honored that Hennessy has chosen to partner with us once again to bring their groundbreaking innovation concept to life.”
“We look forward to providing the Café 11 community with the opportunity to store, gift, sell or redeem this unique release on our marketplace.”
Jamie Ritchie, BlockBar
This collaboration marks a new era where Web3 redefines luxury, culture, and community through technology and innovation, celebrating unity, creativity, and shared experiences.
For more information, visit Hennessy’s website, Facebook, or Twitter.
H3NSY is Hennessy’s Web3 platform where we invite global creators and communities to blend and connect over a shared pursuit of innovation, collaboration and culture.
The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional blends for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy, the standard-bearer for a sector rich in expertise.
The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation. The first wine and spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area.
As the crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.