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Warner Bros. has confirmed that the new DC Comics superhero movie “The Flash” will be available to purchase via an NFT the same day the film hits traditional digital platforms. “The Flash” Web3 Movie Experience will be available to purchase on July 18 via blockchain service Eluvio using credit card or cryptocurrency. Owners will be able to watch the film in 4K Ultra HD resolution, access special features, collect artwork, and unlock augmented reality (AR) collectibles. According to Warner, the app’s digital content is also hosted on the Eluvio blockchain—not just the NFT access token itself. There are two NFT…

This week, Google made a big shift in their policy towards NFTs, allowing apps in the Google Play store to include the ability to buy, sell or earn tokenized assets. Meanwhile, Starbucks Odyssey, the brand’s Web3 loyalty program, announced their next Stamp would be “designed by Aku,” the NFT character launched by former LA Dodgers player-turned-artist Micah Johnson. In other news, Snoop Doog and a16z-backed decentralized music venture Sound announced a $20 million funding round and we got another “phygital” sneaker drop. This Week’s Alpha Google will let you play with Web3: Google made a big announcement this week, doing…

Web3 infrastructure company Co:Create is rolling out an application on e-commerce giant Shopify, allowing millions of businesses to implement blockchain-based loyalty and rewards programs on the platform. Powered by Ethereum sidechain Polygon, the Web3 Rewards Tools application aims to help brands create a deeper connection with their customers through non-fungible tokens (NFT) and gamified experiences. Brands can issue token-based rewards, as well as release token-gated products with their own NFT collections and existing projects such as the Bored Ape Yacht Club or CryptoPunks. Tara Fung, CEO and co-founder of Co:Create told CoinDesk that commerce is a key mechanism to engage…

Mighty Action Heroes goes full Monty with an open beta, inviting anyone and everyone to come playtest their game. And if you own an NFT from one of the associated collections, you can even start crafting and selling game items! The Mighty Action Heroes beta is now open for everyone. The game is free to play and runs in a browser window, so all you need to do is connect your wallet and you’re ready to go! And to inaugurate this event, Mighty Action Heroes is running two play and earn events through Treasure, a combination game launchpad, marketplace, and…

Non-fungible token (NFT) company Legitimate is teaming up with shoe behemoth PUMA and entertainment agency Roc Nation to release a sneaker collection. Called “Evolution of the Mixtape,” the collection pays homage to the 50th anniversary of hip-hop and allows buyers to access exclusive music content curated by Roc Nation. The three sneaker models, called “Cassette Tape,” “Playlist” and “Disc” are embedded with an “LGT Tag,” Legitimate’s near-field communication (NFC) chip in the tongue of the shoe. Owners can scan the NFC chip with their phone to receive an NFT that unlocks access to a digital portal which will feature weekly…

256-year old auction house Christie’s is teaming up with luxury fashion brand Gucci to release a digital art non-fungible token (NFT) collection. Titled “Future Frequencies: Explorations in Generative Art and Fashion,” the collection features 21 NFTs created by artificial intelligence (AI) artist Claire Silver, generative artist Emily Xie, decentralized autonomous artist Botto and more. The auction, which will take place on the auction house’s digital art platform Christie’s 3.0, opens for bidding on July 18 and closes July 25. The NFT collection draws inspiration from Gucci textiles, color palettes and its Bamboo 1947 collection – an iconic series of handbags…

Particle is transforming the world of high-value artworks by fractionalizing these pieces into NFTs. Now, they have announced a major development, revealing the loan of their Banksy painting, “Love is in the Air,” to prestigious museums globally. Over 2,600 co-owners have participated in the ownership and governance of these digital art pieces with Particle. Well-known figures like Beeple, Paris Hilton, and Kevin Rose are among them.The journey of Banksy’s iconic painting, worth $12.9 million, starts in the United Kingdom. The piece will be displayed as a vital component of the Street Art exhibition titled “The Urban Frame: Mutiny in Colour,”…

Gods Unchained makes a new balance announcement. This one concerns the contracting of an outside testing group known as Superpower, to run balance tests for upcoming set releases, which has received some mixed reactions from the community. Balancing a TCG style game is always tricky. Especially as you add more and more cards to the mix. Gods Unchained has had its share of troubles on this front. And with cards from older sets becoming ‘immutable’ after a brief, post-release balancing period, the job of keeping the game semi-fair and fun becomes even more difficult! And so, to help out with…

Former U.S. President Donald Trump recently revealed intriguing details about his NFT involvement in a revised financial disclosure form submitted to the Office of Government Ethics, bearing details of $1 billion in earnings. In the filing, Trump disclosed his ownership of CIC Digital LLC, which acquires licensing payments for utilizing Trump’s persona on nonfungible tokens (NFTs). According to Bloomberg, the company boasts a crypto wallet holding a substantial value of somewhere between $250,000 to $500,000. This disclosure highlights Trump’s entrance into the NFT market, showcasing the former president’s interest in leveraging his image and brand in the digital asset space.…

This much-anticipated event is scheduled to take place from November 3rd to 5th, and is expected to attract crypto enthusiasts and collectors from around the world. ApeFest is going global.Hong Kong.Nov 3-5, 2023.https://t.co/Fxgb7RuVek pic.twitter.com/X2QVVd7Qxr — Bored Ape Yacht Club (@BoredApeYC) July 13, 2023 ApeFest aims to bring together the vibrant community of BAYC owners and supporters for a three-day celebration of art, technology, and blockchain innovation. The event will feature a series of engaging activities, including panel discussions, keynote speeches, workshops, and networking opportunities, all centered around the themes of NFTs, digital art, and decentralized finance. Hong Kong serves as…