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Apparel brand Lacoste is opening up a new virtual store for the summer. Created by retail technology developer Emperia, the digital rendition combines a more traditional immersive retail experience with elements exclusive to holders of Lacoste’s UNDW3 NFT passes. UNDW3 (pronounced “underwater”) is the name of the French brand’s NFT-based loyalty program. The virtual store experience is accessed via Lacoste’s standard e-commerce platform. After entering via the mouth of the brand’s emblematic crocodile, shoppers can explore a tiled boutique before taking the elevator up to an outdoor pool area overlooking a beach. Pieces from Lacoste’s summer apparel collection are available…

Reddit Collectible Avatars Gen 4 launches at some point today. As was the case with Gen 3, Redditors have responded to the launch with some criticism. Amidst the flak it has received from users over its recent actions, Reddit is launching a new set of NFT avatars. The Reddit Collectible Avatars Gen 4 is being released on July 26, with the crypto community largely criticizing the launch. Reddit Collectible Avatars Gen 4 Gets Mixed Response The prices of these NFTs usually vary from $4.99 to $199.99. The most expensive NFTs are limited to 75–125 in number. The $4.99 set has…

Gucci recently announced an exciting reward program for holders of its Gucci Vault Material NFTs. The company plans to offer two exclusive physical items – a wallet or a bag – to lucky NFT holders. These coveted items will not be available to Gucci’s regular clientele, making them highly desirable collector’s items.Gucci Vault Material NFTsThe Gucci Vault Material NFTs were initially introduced in March as part of a collaboration between Gucci and the narrative NFT project, 10KTF. At the time of their introduction, the purpose of these Material NFTs remained mysterious. However, they were valued at around $600 on the…

As the current state of the market wreaks havoc on the Web3 realm, the strongest NFT projects continue to seek refuge outside the confines of the blockchain. Sitting firmly on this adaptable side of the fence, the enduring Veefriends has partnered with toy goliath, Jazwares, to launch a range of NFT-inspired Squishmallows plushies.Launching at 12pm EDT on August 7, Squishmallows will introduce 4 different cuddly toys based around the Veefriends intellectual property. The adorable creations will bring to life some of the most popular characters from the NFT empire, including Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. Each…

Ducati finally makes its grand NFT debut in collaboration with XRP Ledger, after one year since its first Web3 announcement. TL;DR Ducati is finally entering the web3 world with NFTs on the XRP Ledger blockchain, starting with a video history of their logos and iconic motorbikes. Other automobile brands like Lamborghini, Renault, and DeLorean have also explored the NFT space with successful collectibles and campaigns. The Web3 automobile industry thrives despite the bear market, making Ducati’s NFT venture worth watching. Ducati will make its grand debut on the NFT market on July 26th. Ducati x Ledger: What Should You Know…

Dark Country brings something new to their goth-western TCG in the form of Soul Cards. These cards have a unique ability to transform once every thirty days into a different card! Though it doesn’t get as much attention as other, larger TCGs, Dark Country continues to move forward, developing and growing their game. One of the latest developments, Soul Cards, bring a new angle on deck building to the game. Once every thirty days, these Soul Cards can be transformed into a different card! Once acquired, players must then stake their Soul Card in the staking section of the land…

Digital fashion brand MNTGE is gearing up to release its Patchwork collection, comprised of a series of non-fungible token (NFT) patches paired with a physical counterpart. MNTGE Patchwork features 13 unique digital patches designed by 11 artists including Jen Stark, Bored Ape Yacht Club artist Seneca and Nyan Cat meme creator Christopher Torres. The entire 7,500-unit collection will open for sale on July 27 on NFT marketplace OpenSea. Each NFT will be priced at 0.07 ETH, or $130, and the artwork will be revealed upon mint. Each NFT is linked to an identical physical patch. Embedded with a near-field communication…

A popular entertainment company and renowned creator of NFT collections, VeeFriends, announced a much-anticipated partnership with Squishmallows, one of the hottest toy sensations of recent years. This collaboration will launch four special VeeFriends Squishamllows plush characters, set to create a ripple in the world of physical and digital collectibles.The exclusive collection includes the charming characters Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. Standing tall at 12 inches, each Squishmallow has a retail price of $24.99. These delightful soft toys will be available exclusively on Jazwares.com and the VeeFriends merch store, making them a must-have addition for dedicated fans…

Snoop Dogg is making waves again, this time teaming up with Happi Co. to introduce an exciting new line of ice cream called Dr. Bombay. Combining the world of NFTs with real-life treats, Dr. Bombay Ice Cream will hit the shelves of 3,500 Walmart stores starting this week, priced at $4.98 per tub.—Drawing inspiration from Snoop Dogg’s very own NFT character, the Dr. Bombay brand will debut with a delightful array of seven flavors, promising a West Coast vibe that captures the essence of where the legendary rapper hails from. The flavors include Bonus Track Brownie, Cocoa Cream Cookie Dream,…

The Cardano ecosystem is seeing remarkable demand for its non-fungible tokens (NFTs), which might have partly led to some of its NFT collections being sold at noteworthy prices. Notably, the demand for Cardano Apes has been sustained, driving prices higher. A Twitter user drew attention to this fact, reporting that a Cardano Ape NFT just sold for 63,000 ADA, valued at nearly 20,000 U.S. dollars. The Twitter user went on to ask for thoughts about the sale. The tweet caught the attention of Cardano founder Charles Hoskinson, who reacted with a GIF image that might suggest someone exploding with excitement.…