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After announcing a new multiyear renewal agreement with AEG, Coca-Cola is expanding in the crypto industry. The renewed partnership, brokered by AEG Global Partnerships, will bring a brand new “Coke Studio” to Crypto.com Arena in Los Angeles, the home of the NBA’s Los Angeles Lakers and Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks. The “Coke Studio” will offer visitors immersive fan experiences and music-driven activations all year. In addition, Coca-Cola will continue to be the official soft drink partner of AEG’s landmark venues worldwide, such as The O2 in London, Mercedes-Benz Arena in Berlin, Accor…

Web3 affiliate marketing startup Fuul has gone out of stealth into a private beta. Based in New York City, Fuul automates affiliate marketing between web3 brands and creators using blockchain. “Every affiliate program on the Fuul protocol is a smart contract itself,” Fuul co-founder and CEO Leandro ‘Locha’ Schlottchauer told The Block in an interview. The protocol then handles distribution, attribution as well as payouts as the referrals are settled on-chain, he added. Fuul charges an 8% fee on top of affiliate commissions, and it’s currently compatible with EVM networks. Fuul underwent a16z’s Crypto Startup School this year, in which…

Non-fungible token (NFT) production on Ethereum, or the value of the primary sales generated from NFT minting, fell to an all-time low of US$17.55 million in September, down 12.4% from US$20.05 million in August, according to Forkast Labs data. NFTs are blockchain-based digital assets that can provide information on digital ownership. Notable collections like the Bored Ape Yacht Club (BAYC) were trading at a floor price of 128 ETH (US$211,000) in May 2022, before dropping more than 60% along with other notable NFT collections like CryptoPunks, which fell 60.4% to 45 Eth (US$72,727), from an all-time high of 113.9 Eth…

The Web3 gaming powerhouse Immutable and Amazon Web3 Services (AWS) have forged a diplomatic partnership with the ultimate goal of bolstering blockchain gaming. Through the collaboration, Immutable will join the ‘Amazon Independent Software Vendor Accelerate Program’. As a member of this initiative, Immutable holds the privileged position of working alongside AWS Account Managers who are motivated to promote customer acquisition and generate leads, assisting in sealing deals with major international game studios and securing prospective customers. Game studios and developers, in return, will be offered technical support, training, and up to $100,000 worth of AWS cloud credits — incentivized to cover service costs —…

A new expansion is coming soon to Gods Unchained! Titled Tides of Fate, this expansion combines nautical themes with new cards, a new keyword, and even a chance for players to influence the final stats of two cards through a community event! The Gods Unchained team mentioned an upcoming expansion when they announced ‘Season Two‘ of their well-known TCG game. Now we have some more details. Known as Tides of Fate, this expansion will have plenty of new cards, a new keyword, and will even have two cards that are affected by player decisions! Set to launch on October 25th,…

JPMorgan has completed its first blockchain-based collateral settlement transaction involving BlackRock and Barclays, the US banking giant said on Wednesday. JPMorgan’s Ethereum-based Onyx blockchain and the bank’s tokenized collateral network (TCN) were used by BlackRock to tokenize shares of one of its money market funds (MMFs). The tokens were then transferred to Barclays Plc as collateral in over-the-counter derivatives trading. Tokenization of traditional financial assets is important for banks, and it is an area where JPMorgan is leading the way. Tokenization occurred within minutes thanks to a connection between the fund’s transfer agent and TCN, JPMorgan said in a press…

Soccer legend Cristiano Ronaldo and Binance announced the launch of their third NFT collection: The CR7 ForeverZone, which features 50,000 limited-edition mystery boxes, will be made available for free to new and existing users of the exchange. This marks the latest development in the ongoing collaboration between Ronaldo and Binance, with the shared objective of transforming fan interactions within the sports and entertainment sector and attracting fans to the Web3 space. Ronaldo’s Third NFT Collection Each mystery box grants access to a unique CR7-inspired NFT, aiming to bring fans closer to one of the greatest players of all time, according…

OpenZeppelin eradicates the isContract function, fostering a shift towards greater adaptability and enhanced user experiences in the Ethereum ecosystem. Smart contract development service OpenZeppelin recently removed a commonly used smart contract function called isContract to push the ecosystem forward toward greater flexibility and improved user experiences. The isContract function returns true if an Ethereum (ETH) address belongs to a smart contract account rather than an externally owned account (EOA). Many decentralized application (dapp) developers have relied on it for security purposes, such as preventing bots from minting non-fungible tokens (NFTs). However, as Ambire Wallet co-founder and CEO Ivo Georgiev pointed…

Artfi, the art technology company, has thrown open the doors to its Genesis Pass NFT whitelist, ushering in a new era in the world of fractionalized art ownership. Over 25,000 art enthusiasts have already joined this whitelist, eagerly anticipating the first release of tokenized art. Unlocking fractionalized art ownership Artfi’s Genesis Pass is a Non-Fungible Token (NFT) that holds the key to acquiring fractions of iconic art pieces, beginning with Sacha Jafri’s ‘The Six Elements’ collection. This innovative approach enables art collectors to hold a stake in highly sought-after artworks, expanding ownership and liquidity in the art market. The ‘Sacha…

In a recent blog post, SubQuery Network and Bitsong Studio have come together to transform the Web3 music ecosystem. As the market shifts towards decentralized platforms and blockchain-based music platforms, the music industry is gaining massive attention. This collaboration promises to bring about faster data indexing for Bitsong Studio, ensuring music enthusiasts experience seamless access to their favorite tunes on the Web3 platform. SubQuery’s Advanced Data Indexing Boosts Bitsong Ecosystem In a significant partnership to revolutionize the Web3 music scene, Bitsong, a leading music platform, and SubQuery Network, a leader in decentralized data indexing, have joined forces. This collaboration promises…